Clarence Pendelton Snow was born September 26, 1921 to Leo Alva and Lula Pendelton Snow in St. George, Utah. He married Shirlee Wilson on July 29, 1940 in Parowan, Utah. Clarence was a Veteran of World War II where he served in the U.S. Navy. He graduated from Dixie College and the University of Utah. Clarence was a successful and respected businessman. He was one of the original 12 people who started Big O Tires. He was in the tire business for 40 years and was on the Board of Directors of Big O Tires National and also served on the Board of the American Retreaders Association, ARA. He had an interest in recycling tires and was one of the first people to work with scrap tires, turning them into a useful resource. He was awarded the distinguished service award from Dixie College in 1991. He also served on the Dixie College Advisory Committee and on the Board of Trustees Wasatch Academy in Mt. Pleasant, Utah.
He lived in Richfield, Utah for 15 years where he taught elementary school and was manager of Petrolane. He was manager of Southern Utah Junior Livestock Show. He was also a member of the Richfield Jaycees and Chamber of Commerce and a charter member of the Richfield Elks Lodge. He served as president of the Fishlake Home Owners Association where he was affectionately known as the "Fix it" man on the mountain.
He died on September 17, 1995 in St. George, Utah.