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St. George Motel Association Edit

Summary

Identifier
WASH 058

Dates

  • 1949 – 1973 (Creation)

Extents

  • 4 Files (Whole)
    St. George Motor Court /Motel Association Minutes and Early Roadside Motels and Motor Courts of St. George research by Lisa-Michele Church.

Subjects

Notes

  • Abstract

    This collection consists of minutes from the records of the St. George Motor Court Association in St. George, Utah later known as the St. George Motel Association from 1949-1973. It documents roadside motels for travelers to stay while traveling along the Arrowhead Trail Highway that went through St. George, Utah. The Arrowhead Trail Highway was later known as Highway 91, and Interstate 15 today.

  • Scope and Contents

    This collection documents the By Laws of the Association dated July 1, 1949 and extends to the latest record dated February 15, 1973, which is a letter written to Alma Truman, President of the St. George Motel Association by Utah State Senator Dixie Leavitt.

    The records of the St. George Motel Association include interesting events such as a dispute among motel owners regarding whether room rates should be advertised to the public, a discussion about the effect of the new Interstate on motel business, efforts by the motel association to promote tourism in southern Utah, efforts by the motel owners to promote golf in southern Utah, and a dispute with the Terracor Company about the impact of the Bloomington housing development on St. George businesses. There are records of the Association’s political activities in seeking tax exemptions and other benefits through legislative contacts.

    The records constitute a chronicle of important St. George businesses during the middle of the 20th century. Most of the motels in the Association were owned by long-time St. George families such as the Wittwer’s, Truman’s, Holts, Larsen’s, Pace’s, Hammond’s, Foresmaster’s and Atkin’s.

    The collection contains research of the Utah Motel Industry by Lisa-Michele Church, a Utah historian and Salt Lake City attorney. The St. George Motel records were given to Lisa Michele-Church in June 2017, during an interview she conducted with Shayne Wittwer of the Wittwer Hospitality Group in St. George, Utah. Wittwer was given the St. George Motel Association records by his family members who were active in the organization in past years.

  • Biographical / Historical

    The stimulus for the growth of roadside motels and motor courts in St. George was the oiling and graveling of the last stretch of the original Arrowhead Trail between Los Angeles and Salt Lake City in January 1931. The road became a major artery for motor travelers throughout the west. These new automobile tourists demanded better lodging facilities to accommodate their overland journeys. Southern Utah’s community leaders jumped at the chance to re-invent their struggling towns and turned their focus on tourism.

    Rural Utah towns built motor courts and motels by the dozens, beginning in the 1930’s and escalating sharply after World War ll. With neon signs inviting cottage rooms, and picturesque names such as “Rugged West” and “Shady Acres”, these motels provided the drive for a shift in St. George and other communities along the Arrowhead Trail from the agricultural economy of the previous century to the new tourism destination economy.

    By the 1950’s, tourism in Utah generated eight million dollars annually and millions of cars traveled along Highway 91, previously named Arrowhead Trail Highway. The St. George Chamber of Commerce and Motel Association cooperated to place billboards on the road advertising the St. George sunshine and business kept coming.

    Hotel chains such as Travelodge, Howard Johnson and Holiday Inn expanded nationally in the late 1950’s and early 1960’s giving the hotel industry a new lodging business model. Customers liked the fact that they could count on a chain looking the same, offering the same amenities, and charging the same price, no matter what the location. St. George businesses people did not miss this trend. Many family-owned motels began to modernize or sold out to new owners. Almost all of the motels in St. George added swimming pools and some even added a playground. During the 1960’s, some motel operators adapted by building even bigger facilities, called motor inns or motor lodges.

    According to Travel Utah, by 1972 tourism was ranked as the second largest industry in the state and generated an income of nearly $209 million per year. It is poignant that St. George finally saw the millions in tourism revenue, but it came with its own set of problems. The volume of tourists in St. George made larger hotel properties a better investment. Twenty rooms were not enough. It is also bittersweet that Highway 91 originally gave rise to the motel boom, but the new Interstate 15 bypassed the center of St. George, and most other southern Utah towns. Within a few years of the Interstate opening, the mom-and-pop motels started disappearing. Chain operators bought some and rebuilt them into standard formats.

    Church, Lisa-Michele. “Early Roadside Motels and Motor Courts of St. George.” Utah Historical Quarterly, vol. 80, no. 1, 2012, pp. 22-23, 40-42.

  • Arrangement

    The St. George Motel Association Collection is arranged in four folders. 1. Early Roadside Motels & Motor Courts of St. George, Utah, undated. 2. Early Roadside Motels & Motor Court Pictures, St. George, Utah, undated. 3. Correspondence – Lisa-Michele Church & Douglas Alder, 2010-2011. 4. St. George Motor Court/Motel Association Minutes, 1949-1973.

  • Preferred Citation

    Item description & date, WASH 058 St. George Motel Association Collection, Dixie State University Special Collections & Archives.

  • Preferred Citation

    Item description & date, WASH 058 St. George Motel Association Collection, Dixie State University Special Collections & Archives.

  • Conditions Governing Use

    Reproduction and use of the materials in this collection are subject to copyright law. Dixie State University Library Special Collections and Archives holds the copyright to unpublished material in the collection that is not in the public domain. Permission to publish, quote, or reproduce must be obtained from the Special Collections Librarian and Archivist and a correct citation provided. A user may be asked to submit a "Request for one-time use of photocopies or reproductions" form in order to obtain reproductions.

  • Conditions Governing Access

    The collection is open and freely available to researchers during Special Collection’s hours or by appointment.

Components